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La Rochelle, France and Dubai, United Arab Emirates, Tuesday, 8th December: Leading French company ICE THEATERS®, a CGR CINEMAS company, and VOX Cinemas, recently announced the opening of the brand-new premium screen concept, ICE THEATERS® (ICE: Immersive Cinema Experience) in the state-of-the-art new multiplex located in Town Square Jeddah. This opening comes after the successful launch earlier this year of the first ICE THEATERS® in VOX Cinemas Riyadh Park.

With an extensive film line-up, the ICE THEATERS® combines premium design, excellence in sound and image technologies, and the truly revolutionary ICE IMMERSIVE® visual experience. It meets growing demand from customers for captivating and engaging cinema experiences. 2019 saw 27 global Hollywood blockbusters featured as part of ICE IMMERSIVE®’s offering and 21 titles to date for 2020  amid the pandemic. VOX Cinemas will operate its second premium screen with ICE THEATERS® in its world-class multiplex at Town Square in Jeddah.